Text Messaging Marketing

Picking the correct text message provider is very important if you want a successful text messaging marketing campaign. This article will go over some of the things that you need to ensure your text messaging marketing campaign works correctly. You should expect the set up of the campaign to be easy and without hassle.

The text message provider should either give you a web based system or a desktop application that can be use to target your text messaging marketing groups. It doesn’t take much time to get the campaign up and running once you know how it works. For this reason, you’ll want the text message provider to give you some training on the software.

Make sure that the text message provider is able to deliver messages across all protocols including 3G, GPRS, and WAP. You may be losing potential customers without these protocols, so you definitely want your message to be delivered to as many people as possible. It will most definitely increase the return of your text messaging marketing campaign.

You should enquire about branded messages with your text message provider. It isn’t that widely available yet, but can make a great impact over an anonymous message. People will respond better to a brand, rather than just a number. Another service to look into is a Flash SMS. As opposed to a normal text message, a flash SMS will just pop up on the recipients screen without the user having to open the message to read it. The success of this will depend on your target group and your marketing tests


Bulk SMS should be a service that your text message provider offers. The success of your text messaging marketing campaign lies in how many people actually receive your message. Being able to reach a large number of people in your target group via Bulk SMS will help you generate more business and prospective customers.

Text messaging marketing has more benefits than just advertising to potential customers. You can also use it to communicate with your sales team or use them as an even alert. The more you use your text message provider, you will find more and more uses for the service. Taking the time out of your schedule to find a good text message provider may seem like a pain right now, but it will make you lots of the money if you do it right the first time. Once you get used to the process, you will have text messaging marketing campaigns running in no time at all.


Trends in Mobile Marketing For the Next Decade

Mobile marketing provides an effective medium that could launch your company to another level. If you are not taking advantage of this kind of marketing program you are definitely losing out on possible sales. With a mobile campaign, you will have the potential to reach limitless customers, provided that you are targeting the right marketplace.

There is actually an art to this type of marketing, which means that business owners have to take some time to fully grasp the process in order generate a good profit. It’s approximated that there are over five billion mobile phone customers. Business owners who discover ways to master this marketing strategy could build their brand to become a household name.

Besides understanding how mobile marketing will work, businesses need to discover ways to include text message marketing techniques into their existing business plan. Similar to other types of promotion, there will certainly be trials and failures. Marketing campaigns will need continuous testing in order to ensure that ads offer excellent return on investment.

A number of options exist for integrating these strategies in business campaigns so that they can work effectively with the traditional channels. Nevertheless, prior to participating in this type of marketing it’s very important to research and fully understand the regulations established by the FTC or Federal Trade Commission.

Mobile devices are regarded as an intimate type of communication, so it’s important to set up an opt-in program to get permission from clients. In any other case, this type of advertising will be viewed as spam and could cause businesses to be banned from sending text messages to mobile phone users.

In addition, some consideration must be given to ads delivered to mobile devices. This type of advertising will require businesses to be respectful and discretionary. Advertisements need to be brief, to the point and easily seen on hand-held devices. Delivering ads to mobile phones enables companies to successfully give time sensitive offers to customers. Companies are able to offer private sales bulletins, discount codes, announcement for flash sale and money saving coupons that will need customers to quickly take action in order to get sale offers.

In general, mobile marketing will become the most effective vehicle to offer companies an affordable alternative to establish brand recognition. Businesses can offer their subscribers company branded ring tones, games, wallpapers and mobile applications to remain present in the marketplace. It is advisable to set goals prior to investing money into mobile marketing campaigns. Finally, companies have to set up marketing budgets with enough funds for creating, implementing and monitoring campaigns, in addition to paying their employees.


Mobile Website Gallery



Here are a few examples of the .mobi website design.

What are the features of this mobile website design?

Products/Services Page – Offer a summary of your services in 10 seconds…

About Us – Provide a brief description about who your are…

Opening Hours – This is one of the most popular local searches on a mobile phone…

Call Us – One click for your customers to call you without having to dial…

Find Us – Gives people on the go easy access to your business on a Google map offering directions by utilizing GPS technology…

Call Me Back – Customers just click an icon on your mobile site, enter a phone number and you recieve an email where you would like call me back messages left…

Reservations – This feature lets your customers request a reservation…

Booking Request – Great feature for hotels, tours, theaters…

Events Calender – Powerful feature which will publicize your events with an RSS feed…

Leave a Message – Customers can leave a message for you with one click…

Information Updates – Customers click here to opt-in receive your messages…

Coupon – Convert leads to business with special offers just for mobile users…

You can have legal disclaimers and copyright information! There are features that allow mobile users to tell a friend about your site or one click to your Facebook or Twitter. There are site translation options for several languages and most importantly the mobile site will be search engine optimized so the local cell phone customers can easily find your mobile site.

Get Your Mobile Website Now…Just $199 Annually! Includes hosting, domain name and massive on going search engine optimization.



$199 Mobile Friendly Website For Small Business Owners


We Are Offering Special Deals on Mobile Friendly Websites…Just $199 Annually – Includes Everything!

With millions of mobile device users worldwide, any business that doesn’t have a mobile friendly website is losing customers to companies that do. Mobile web marketing opens up additional avenues of revenue and ICaribbean Agency can help.

A mobile friendly website will help small business owners put their local business on every mobile phone in the community.

Business owners can easily see why a mobile friendly website is a necessity, simply by viewing their website with a mobile device. The number of people using mobile devices instead of a computer or laptop is increasing daily. For every person using a computer, there are four with a mobile device. Users of mobile devices search online, do their banking and shop for a wide array of products. A typical website isn’t adequate to meet the needs of those using mobile devices.

We can provide mobile friendly websites that can have clients up and running in 72 hours or less. The websites are easily viewed by any mobile device. To introduce small businesses to the advanced technology of mobile websites, iCaribbean Agency is currently offering mobile friendly websites for small businesses at an annual cost of just $199. Businesses will receive the website and the most advanced mobile web marketing technology available, along with a .mobi domain, hosting and SEO marketing.

We also promote the website. We research the market and select the best domain name for the client’s niche, and submit the website to the top mobile search engines and mobile website directories. Our firm also provides clients with a 15-second promotional video on YouTube. Our professional marketing consultants write and distribute two articles announcing the website, along with a press release about the site and the company’s services. The client’s mobile site is submitted to mobile specific-directories throughout the year, and every year that services with iCaribbean Agency is renewed.

Our website incorporates all the features that mobile users want in a website, including hours of operation and contact information. The mobile web marketing capabilities allow companies to offer coupons, reservations and text messaging. It’s easy for businesses to capture information for leads that will drive traffic and improve sales. Visitors to the website can obtain a free online marketing analysis of their small business to discover how they can benefit from a mobile website.

iCaribbean Agency and our sister website, MobileMarketingUSA.org is a full-service mobile website development firm, offering mobile friendly websites, aggressive promotional services, a domain name and hosting. Clients have everything needed to market their business to a population of mobile device users and take advantage of the many mobile web-marketing opportunities available to stay ahead of the competition.

Sign up today by clicking or the PayPal link below. You can also contact us with any questions. Want to see Examples? Visit our Mobile Gallery

Get Your Mobile Website Now


Getting Your Caribbean Business on Facebook and Twitter



In case you had been hiding from the world during the last couple of years or you just simply ignore technological advancement of the world-wide-web, it is likely that you don’t know about social networking. Modern society has been transformed by this growing trend. Social networking will be a web-based platform which allows individuals with similar interests to communicate openly on the internet; sharing opinions, stories and ideas. A few of the most popular networks include Twitter, Facebook, YouTube, MySpace and LinkedIn. Studies show that passionate social networkers spend many hours daily interacting with their friends online.

The CEO for Newson Consultants, which is company that is creating social network systems for corporate clients is emphasizing that Caribbean companies cannot afford to disregard the effectiveness of the Internet as an important marketing and sales tool. He was quoted saying that social networking could help businesses to increase website traffic, generate public exposure and establish new business partnerships.

In order to emphasize the wide-reach of social networks within our geographical location, Newson pointed to the latest studies which indicated that the Caribbean with an overall population of roughly 41 million citizens had about 3.9 million Facebook subscribers. This particular figure showed around 9.4 % infiltrations, which suggested that there is a substantial amount of people that can be reached using this channel.

Newson also emphasized that word-of-mouth advertising – pleased clients talking favorably about a business – had been a valuable method of marketing a company. The very dynamics of social media could enable companies which take part in the process to receive credibility, sway buying conditions, facilitate interactions between customers, get testimonials and enhance the promotion and selling of goods.

Getting Your Caribbean Business on Twitter and Facebook

With more than five-hundred million subscribers, Facebook is regarded as the king of social network sites and also provides the most opportunities for a company to build a meaningful social presence online. The following are several ideas for networking to get your business on social media sites:

Open a Facebook account

It is free to register on Facebook, plus you are able to decide how much private information you would like to share with the general public and also what details you want to remain private. However, since your main reason for joining Facebook is to boost your business, you want to create a professional profile.

Build an online business presence with a Facebook Fan Page

Once you are finished with your personal information, you can now build a Facebook fan page or even a group in order to highlight your business. It is possible to invite your friends to like your group or fan page, which will in turn be shown on their own pages. By doing this, even people who you are not familiar with will know about your business.


Caribbean Internet Marketing – Utilizing the Internet to Grow Your Business



When you are starting a company in the Caribbean whether it is a home-based business or a bricks and mortar business, the first strategies you should learn about would be internet marketing and also how to generate leads. The following will give you five good reasons why you need to develop a Caribbean internet marketing campaign by utilizing the internet to grow your business.


Discover ways to market totally free.

One of the advantages of internet marketing is the fact that there are many ways to market without paying, which include article marketing, free classifieds, video marketing, social media and more. All you are required to do is spend some time, get some guidance and it is possible to generate a several leads daily in order to get you business operational.

Multiple income streams

The internet will allow you to set up a sales channel where it is possible to generate income even when consumers are not supporting your business opportunity. This can be from offering affiliate items on the back or front end your business, in either case when your sales channel is established properly you can drive traffic and start to earn commissions.

Take advantage of the worldwide market

You can utilize the internet to target interested individuals worldwide to boost the growth of your business. Once you know the correct marketing strategies to target potential clients this will increase your presence online and have people calling as opposed to chasing after people who are not interested in joining your business.

The internet is functional 24/7

The main advantage of internet marketing would be that your business will never close, because the internet runs 24 / 7 seven days weekly for the entire year. This means that even when you are sleeping the content on your website will continue to generate traffic and leads, which ultimately result in huge profit.

Quality of life and time freedom

Even though, you are operating a Caribbean business you can still work from anywhere in the world with an internet connection. This will enable you to plan your working time around your current lifestyle, which means that you can decide when to work.

Essentially, it’s obvious that utilizing the internet has several distinctive advantages and you can create the dream lifestyle that you want from your home-based business. In case you are trying to operate a business without making use of the internet, then this will require hard work. Discover ways to leverage the world-wide-web to grow your business!


Internet Marketing Ideas For Hotels



Whenever you are doing marketing for your hotel it’s possible that you might be looking for inexpensive and unconventional strategies to help you feature prominently and still maintain your spending plan, but more than likely you will require significant funding to effectively spread the word. You should not disregard some of the simple, proven strategies for promoting hotel when it comes to internet and mobile marketing ideas for tourist destinations.

Tourism Office

Check if the tourism office in your area can assist with the advertising of your hotel. They might provide listing on their own website, maybe for a member fee. In case you are looking beyond tourism resources, ensure that advertising materials feature prominently where tourist will have easy access. Try to find advance resources, like website or advertising packages which the tourism office delivers to individuals who express interest as well as to travel agencies.

Public Relations

This strategy will be important in writing a story about why your hotel property is newsworthy, which might be easy to sell locally. Much more work will be needed when you are catering to business travelers. It is important to create press announcements explaining the story that would be of interest to everyone to eliminate the guesswork and research.

Hotel Internet Marketing

In order to outspend competition and the hotel booking sites when it comes to Google adword keywords for the hotels in your area, this will be a difficult task. Start by ensuring those websites incorporate your hotel, although you may have to pay commissions or fees for rooms reserved through them. You also want to ensure that your web designer utilizes search engine optimization and also hires a SEO (search engine optimization) provider to enhance your rankings. Take a look at how the non-competitor websites ranked for keywords that you are targeting and also try to get similar ranking.

Hotel Events

Events for launch and pre-opening can generate a buzz for your hotel, building online and offline community to allow customers to understand the services that you offer to your target market. Local businesses, government and residents cannot refer travelers to your hotel if they are not aware of your existence and they must believe that it will be good spot for their friends, visitors and clients to stay, therefore events must give attention to creating brand image and awareness. When you have an unusual campaign this will allow you to make a bigger splash with initiatives.


Video Marketing on YouTube – Attract Tourists to Your Caribbean Restaurant or Nightclub

Video marketing on YouTube has been gaining some momentum as the key strategy to be included in the marketing campaign for a company such as a restaurant or nightclub. Interactive internet components such as videos are appealing to website visitors because they can help to communicate company messages, events, menus, services and products in an appealing manner. However since search engines put much more importance on videos, nowadays this marketing strategy has turn out to be a vital component for search engine optimization and also to generate buzz activity in public relations.

Suggestions to create YouTube videos for marketing

You can find many ideas to generate video marketing on YouTube for your business. As it relates to online videos, high-quality production isn’t usually as important as interesting messaging and content. These could range from basic image montages to state-of-the-art video creations having on-screen business executives.

The following are some ideas to consider for video content:

  • Company news bulletins
  • Product videos to showcase features or benefits
  • Launch of a business or product collaboration
  • Videos with testimonials from customers
  • How to training videos
  • Recaps of events such as tradeshows or other special activities
  • Showcase expertise and industry knowledge
  • Picture montages of customer products, projects or accomplishments
  • Generating SEO Traffic for website using YouTube

The most important action is to tap into the power video marketing with appropriately designated keywords intended for SEO optimization. Whenever relevant keywords are optimized in videos the popular search engines like Google, Bing or Yahoo will show these videos in the top ten results.

Uploaded videos for marketing must contain keywords within the following areas:

  • Video descriptions
  • Video titles
  • Video keywords with tags

Aside from the company website within the video description and video keywords, ensure that the company video for YouTube channel include a complete profile using keywords as well as a link to your company website. These marketing videos will be an effective way for you to generate favorable public relations coverage and hype with hardly any cost. Whenever you integrate traditional advertising techniques, a social media public relations technique using social media networks including YouTube could enhance public relations initiatives effectively.

With the global recognition of sharing videos via social networking sites like YouTube or Facebook, this will help to expand the reach of business marketing videos further than YouTube. Basically, this viral advertising impact of sharing videos on websites with embedded videos and social media will help the SEO impact and search engine ranking. Creating an extensive collection of video marketing tips for YouTube can help to eventually ensure that you have more PR for your company, whilst positively influencing general search engine optimization.